Dear Entertainment Industry Executive,

Amidst our world’s current economic turmoil, your industry has been especially hard hit. As your industry struggles to regain its stride, you would be remiss to miss out on the unprecedented opportunities that are currently available.

I understand, when business is booming, there is little reason to retool anything. However, times are tough. Your profit margins aren’t what they used to be. Your business has finally come off the rails. As such, you need to figure out a way to put things back on track. There are two key ways that you should restructure to make sure that your financial future is sound:

Lock down your stuff.

Now is the time to secure your content. There is no excuse for the pitiful way that you have handled the content that you sell allow others to pirate. Digital piracy is avoidable. There are plenty of ways to secure virtually every form of digital content. And it doesn’t have to be cumbersome or cost your company hundreds of millions of dollars. Don’t believe it? Contact us today.

Distribute your own content online.

I know your corporation is huge, and that this probably (conveniently) falls outside of your department, but think about it: Why should your company sell the online retail rights to others when you can set up your own online retail enterprise for next to nothing?

It’s the 21^st century – distributors and retail outlets are largely pointless. While it may be cute to have your content on Best Buy’s dusty shelves, physical media is fundamentally inefficient and rapidly becoming obsolete. Switch to streaming.

Streaming is fast, cost-effective (no packaging or shipping), and can be completely secure. Be bold; hire a dozen nerds and launch a streaming site through which users can subscribe to your complete library of content for a monthly fee. It’s that easy.

Now’s the time for you to step up and be inventive. You could rebuild your corporation that way it was, or you could rebuild to embrace the future. Either way, you’re going to have to rebuild. You might as well use this time to create a lasting business model that is immune to the plagues of the last generation. Or you could just sit back and wait for your severance package to kick in.

Thank you for your time.

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